Social Media Advertising Training

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Social Media Advertising is one of the most consistent and effective marketing strategies of today. Also known as, social media targeting, Social Media Advertising is a must in case you are looking to reach a new, targeted audience at the earliest possible.

We, at Carney Consultancy Services, believe in utilizing the advertisements being put on the right social media platforms and to be catered to the right audience with the correct relevance. We know that the target market aligns with the user demographics of a social platform, and that is exactly when the social advertising can provide huge increased conversions and sales with lower cost of acquisition.

We train our candidates with the right knowledge, strategies, and basics of social media advertising keeping in mind how the social media platforms are influencing our daily lives in every possible ways.

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Types of Social Media Advertising you must learn:

All the major social networks do have options for advertising, albeit it doesn’t mean you are supposed to use all of them together or for every single project or purpose. The basics to learn is to find the ones that perform well organically.

  • We train for advertising based on certain social media platforms like:
  • Facebook Ads
  • LinkedIn Ads
  • Instagram Ads
  • Twitter Ads
  • YouTube Ads
  • Snapchat Ads
  • Pinterest Ads
  • We, at Carney Consultancy Services, segregate the platforms as per their purpose, effectiveness, and use:
  • Social networking (Facebook, LinkedIn, Google+).
  • Microblogging (Twitter, Tumblr).
  • Photo sharing (Instagram, Snapchat, Pinterest).
  • Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Social Media Advertisement Vs other platforms:

  • Social Media Advertisement is the best bet for a quick ROI. And the reasons are many:
  • Most of the channels require a significant lead time to yield an ROI. Social Media platforms are relatively faster.
  • Some channels yield quick results but not day in and day out. Again, social media performs much efficiently in this regards.
  • There are several channels that are consistent but are extremely time consuming to dial in, and AdWords, we believe, is one of them.
  • Nullifying each of these is the plus point of Social Media Advertising, where one can have consistent sales coming in from the first day the website is live.

Benefits of learning Social Media Advertising:

  • At Carney Consultancy Services, learn with us the several benefits that social media advertising has over other channels.
  • Learn to grow your sales and your fan-base.
  • Use customer generated content for ads which has undoubtedly a better performance.
  • It has a better target net new and returning customers.
  • Money spent is less; a great value for money for your business.
  • A/B test on the fly, using platform analytics to determine winners.

What you learn from this course:

  • Case Study
  • Facebook specific ads
  • Instagram specific ads
  • Twitter specific ads
  • LinkedIn specific ads
  • Snapchat specific ads
  • YouTube specific ads
  • Pinterest specific ads
  • Custom Audiences: Retargeting and Lookalike Modeling

About the Social Media Advertising Strategy Specialization

The specialization is specially designed to take a critical look at digital advertising tactics for small business as well as for the established ones. The candidates are taught how to generate and launch ad campaigns on small budgets with limited-to-no design skills.

  • The course includes, in a nutshell:
  • Search (Google Ads)
  • Social media (Facebook, Instagram and Twitter)
  • Native advertising (Taboola)

Social Media Advertisement - Certificate

Any candidate completing the Social Media Advertising course from Carney Consultancy Services would be acknowledged with a certificate issued by the West Bengal government of Skill Development and Skill India in association with Carney Technologies Services. The certification acknowledges the knowledge, skill, and capability of the candidate who successfully completed the course along with assignments, tests, live projects, and more. It says that the candidate is ready to work on social media advertising successfully on his or her own, and at the same time, can help any agency, organization, or consultancy with their social media advertising requirements.

Last, but not the least, the successful candidates would also get an opportunity to work in-house for Carney Consultancy Services either as a Social Media Advertiser or to any other post that the management feels relevant to the former’s capacity, knowledge and skill.

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