In today’s era, when there is ultimate dependency on technology for practically anything and everything, there are enough obvious reasons that internet marketing and digital presence is on high demand. It didn’t take much time travel for the concept of digital marketing to take the leap and to reach where it is right now. And this dubious trend has significant influence and justified reason.
To begin with, digitalization has reached every nook and corner of the world. To make it more personalized and compact, India is on its way to be a digital country. To cut it short, while digital marketing – as a trend as well as a course – used to be mere modules among the plethora of other marketing courses not very long ago, the scenario has changed with a much needed tilt making digital marketing a major standalone!
Yeah, you read it right. Digital marketing courses globally, and in India to be specific, has made its position as a major individual subject in both academic as well as professional curriculums.
Digital Marketing is for all? Queries and doubts
If you are here on this post, we assume you might be wondering with any or few of these queries and doubts. Are you? Questions to crosscheck:
- I am a marketing professional. Will digital marketing help me grow in my career?
- I am into sales department. Is digital marketing, as a skill, relevant to my career and its growth?
- I am a student. How can digital marketing, as a course, help me to build a rewarding career in online marketing industry?
- Being an entrepreneur, I want to know how my business can grow with the right use of digital marketing?
These and more queries on the line. And to answer them all is digital marketing – the messiah for all.
How does digital marketing help students as well as professionals?
The best part is digital marketing is the solution for one and all. Being said that, it is helpful for all profiles – be it student, entrepreneurs, marketing professional, or startup owner, to name a few.
1. Marketing professional
Digital marketing is a major platform that plays an important role in every marketing field namely PR, communication, or media. A marketing professional is certain to lag behind in his career if he is not well acknowledged with digital marketing details.
On the other hand, if a marketing professional has proper knowledge and certificates of digital marketing, he is guaranteed to grow significantly in hierarchy (and ofcourse in salary too!). The future lies in digital media, and it is the smoothest way to pave the path of success for marketing professionals.
2. Sales professional
There are a large number of people who take interest in digital marketing courses; the prime reason being the much needed switch in their career from sales to digital marketing. A sales personnel, with a good hold on digital marketing concept, practice, and minutes, is certain to utilize his knowledge at the right places and for right purpose, giving the apt boost to his career.
3. Experienced professionals
Not just freshers, but professionals at higher position are taking keen interest in digital marketing courses. This is basically to accelerate their career, as there is no second thought how successfully digital marketing plays a significant chapter for sales profile. To keep it the simplest – sales professionals can leverage their presence through different social media platforms like Facebook, Instagram, Twitter and more to engage customers, to grab attention of prospective clients, or for prospect mining.
4. Startup owners or Entrepreneur
Guess what’s the prime concern for any business owner – new or established? To acquire new customers? Or to convert leads? Or to shout out to their prospective clients? What does it the best? In today’s era ruled by digitalization, there is no one who does it better than digital media. To promote your business, as far as customer acquisition is concerned, a proper knowledge of digital marketing is the crucial thing to focus on. A better skill in digital marketing helps the entrepreneurs to make the right decision at the right time.
Between a professional course and another, the former always drives a student towards a bright career that is ascertained by digital marketing the best. We repeat, among all the professional courses, digital marketing course does it the best for both short term as well as long term prospects. While demand of the profession seems to be promising and futuristic, it guarantees a good decision and salary. At the same time, job satisfaction is an icing on the cake. Digital marketing actually works like a bridge for the interested students and aspiring digital marketing professionals through which he or she can pave through his life of success. It is the way of exploring knowledge more and more, as the digital world gets upgraded always.
How does digital marketing, as a course, benefit you?
There are several benefits of getting adapted to digital marketing as a course or profession or aid. Few of the obvious ones along with not so known ones are:
- It helps you to discover the professional in you
The fact is – the count of digital marketing jobs is at its boom. And so is the demand of digital marketing as an aid in each and every profession and/or business. You name it, and you would need digital marketing in it. Statistics add that there has been an alarming rise in the count of digital jobs in India, and the graph seems to be on the higher side in the years to come. So, if you are planning to take up digital marketing as a career, it is probably the wisest decision you are taking right now! Get prepared to see yourself for a job role that is going to be in high demand in the years ahead.
To make yourself prepared for the day, how about tracing out the skill set that are much in demand by the IT firms and hence to get, set, ready! An additional tip is to have an eye on the required skills and expertise that are required before you put your first foot forward.
- Get served with platter full of career options
The best part of these is that digital marketing doesn’t restrict you to one specific job profile. With a proper knowledge of digital marketing, you can expect a wide range of career options. Leaders like Google, Twitter, and Facebook are also full of prospects of several job opportunities. Making a choice on the digital marketing professional depends entirely on your intention as to why and how you want to take up the profession in future.
You can expect new jobs popping up regularly for different organization offering added benefits for being choosy about the exact type of work and workstation you are looking up to. However, the choice must be made by analyzing job roles deeply and it must be chosen in a way that fits the best with your needs.
- Salaries, and hikes
Yes, now we are talking! Here comes the most fascinating advantage of digital marketing course. Getting through the course would pave your way to getting a lucrative salary and regular hikes, as there is consistent upgrades in the industry throughout. The scope of digital marketing is increasing affecting the budgets of individuals. The demand and supply for digital professional are inversely proportional to each other, no prize for guessing that the demand is more and the supply stands as meagre.
In short, it stands as super fruitful to its employees. With a stronger skill set and expertise, you can always expect a steady graph in your bank balance.
- How about embarking your own career?
Digital marketing doesn’t necessarily need any such prerequisites, the kinds needed as in other professions where you need to complete your degree or diplomas to start up with your career. The world of digital marketing offers large opportunities to begin your career without even stepping into workstations.
You can even start your own blogging and focus on concentrating on building a bigger fan base. Take up online tests like Google Analytics or so, and complete the test successfully to add your certificates to your social media platforms so that recruiters can view your profile and may even shortlist you.
- Exhibiting creativity has its own pleasure
Digital marketing is all about adding life to the dormant blogs and websites. For the same, the most important thing needed is creativity and logic. It requires lots of imagination and innovative ideas to effectively write content based on efficient strategies. And nothing is more interesting than playing with your mind to come up with creativity and innovative ideas to turn heads, to say the least. Well, even a memer does his job, all through his proper knowledge of digital marketing. And man, look at his creativity that takes him to peak of popularity.
- Flexibility guaranteed
The complete task of digital marketing is based on internet. In other words, internet being present anywhere, any time of the day, you don’t have any strict timing or place to work from. Enjoy flexibility of timing and location to work. It is the ubiquitous presence of the Internet that makes it easy to work from a distant place. Additionally, millions of people are “alive” on the web 24*7. They may encounter a problem or a bug at a certain instant, asking for solution at any point of time. They can respond when assistance is needed.
Well, do we need to say more? Or do you need further points to be convinced? Digital marketing is indeed the messiah. And to help you with the same, let us help you with the right courses. Let Carney Consultancy Services be the guidemap to your success towards this industry that is here to stay and thrive.
Contact on +91-983-052-0826 or visit on http://www.carneyconsultancyservices.com/ to learn more. Get yourself fully digitalized with us as your mentor. And yes, we do place. But that’s some other day.(